COLLABORATIONS
While working with the principle of “Make happy, be happy”, we appreciate and support social projects in the fields of active and balanced life, sports, culture and art.
SPORTS
FOOTBALL
ÜLKER STANDS BY OUR NATIONAL FOOTBALL TEAMS…
We were the main sponsor of our National Football Team between 2007-2016. In addition to the National Football Team, We supported infrastructures and children's/school football projects.
With the new agreement we signed with the Turkish Football Federation on May 21, 2021, We are happy to be the official sponsor of a national team, and the main sponsor of women’s national teams and e-national teams between 2021-2026.
Men’s National Team Official Sponsor
Women’s National Teams Main Sponsor
eNational Teams Main Sponsor
MAIN SPONSORSHIP OF THE TURKISH NATIONAL PARALYMPIC COMMITTEE
We have signed a meaningful partnership by becoming one of the main sponsors of the Turkish National Paralympic Committee (TMPK) ahead of the Paris 2024 Paralympic Games. With this agreement, we aim to raise awareness in society about equal opportunities and to support the success journeys of Paralympic athletes.
Ülker Sports and Event Hall
The Ülker Sports and Event Hall, a multi-purpose venue with a capacity of 15,000, located in Ataşehir and opened in 2012, hosts the matches of Fenerbahçe Sports Club's men's and women's basketball teams. In addition to basketball, other indoor sports are also held at the Ülker Sports and Event Hall. The venue has also hosted numerous concerts, musicals, shows, and special events, bringing many world stars together with sports and art enthusiasts. On February 8, 2022, during the Fenerbahçe – Real Madrid EuroLeague match, Fenerbahçe Sports Club and Ülker celebrated the 10th anniversary of the Ülker Sports and Event Hall with thousands of fans.
The Metro Energy Hall, located next to the Ülker Sports and Event Hall, served as the home venue for Fenerbahçe's men's and women's volleyball teams between 2015 and 2018. Fenerbahçe's wheelchair basketball team continues to play their matches at the Metro Energy Hall, where the Fenerbahçe basketball youth teams also conduct their training.
ÜLKER STADIUM FENERBAHÇE ŞÜKRÜ SARACOĞLU SPORTS COMPLEX
The name of Fenerbahçe Sports Club's 50,530-seat Şükrü Saracoğlu Stadium, located in Kadıköy, Istanbul, has been changed to Ülker Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex since 2015, following an agreement.
Fenerbahçe
Since 2009, we have been featuring our Ülker brand on the back of the Fenerbahçe Men's Football Team jersey, and since 2015, we have continued with our Ülker Halley brand.
Galatasaray
Beşiktaş
Trabzonspor
ÜLKER METRO: ENERGY SPONSOR OF WORLD CHAMPION ZELIHA AĞRIS
We supported Zeliha Ağrıs, the World and European Champion national taekwondo athlete, as her energy sponsor with our Ülker Metro brand from 2018 to 2024
THE ÜLKER SIGNATURE IN TURKISH BASKETBALL
ÜLKERSPOR
Our basketball journey began in 1975 as a corporate activity. We founded Ülkerspor in 1993. Until 2006, when we merged with the Fenerbahçe SK Basketball branch, we managed to win 4 league championships, 5 Presidential Cups, and 3 Turkish Cups
Fenerbahçe Ülker
Ülkerspor was merged with the Fenerbahçe Men's Basketball team in 2006, continuing as Fenerbahçe Ülker. It achieved significant successes both in Turkey and Europe. In 2017, under the sponsorship of Ülker Metro, the Fenerbahçe Men's Basketball team became the first Turkish team to win the EuroLeague championship
Beşiktaş Cola Turka & Galatasaray Café Crown
With our two brands, we supported the Beşiktaş and Galatasaray Men's Basketball Teams from 2005 to 2011. Starting in 2005, the Beşiktaş Basketball team competed under the name Beşiktaş Cola Turka; from 2006, the Galatasaray Men's Basketball team competed as Galatasaray Café Crown.
In the 2007-2008 ULEB Cup, Galatasaray Café Crown and Beşiktaş Cola Turka faced each other in the quarterfinals, continuing their local rivalry on the European stage
WE SUPPORTED GLOBAL ORGANIZATIONS IN OUR COUNTRY
- Strong Support for Istanbul’s Olympic Candidacy
Back in 2013, Olympic Committee nominated the city of Istanbul to possibly host the 2020 Olympics. We, Ülker, became one of the supporters in this process, and We were one of the first Turkish organizations to be involved at every stage of its candidacy. We even had “Istanbul 2020” printed on the backs of the jerseys of football players from Beşiktaş, Bursaspor, Fenerbahçe, Galatasaray, and Trabzonspor. In the 27th week of the league, football players took the field with this logo to promote Istanbul’s candidacy.
- Ülker Is the Local Supporter of FIFA U20 World Cup
In 2013, We became the local supporter of FIFA U20 World Cup, the first FIFA event held in Türkiye and thus, football fans got the chance to watch the stars of the future.
- FIBA World Championship - Children of the World
At the FIBA World Championship, Ülker hosted not only basketball players from around the world, but also the world’s children. Through the “Children of the World” project organized by FIBA and the Turkish Basketball Federation, more than 220 children from 110 countries and 5 continents participated in the basketball camp held in Türkiye between August 24 - 31. They had a fun time and got the opportunity to learn about our country and culture more closely; while experiencing the excitement of the championship.
LEAGUE OF LEGENDS CHAMPIONSHIP LEAGUE SPONSORSHIP
Our support for esports began in 2016 with a deal with the SuperMassive club, and was further expanded in 2017 with our sponsorship of the League of Legends Championship League. Additionally, the 2014, 2015, 2016, 2017, and 2018 League of Legends Championship League Turkey Grand Finals were held at the Ülker Sports and Event Hall.
CULTURE AND ART
ISTANBUL MODERN - YOUR THURSDAY
Based on our efforts in making art accessible which is part of social development, We started the “Your Thursday” project with Istanbul Modern, one of Türkiye’s leading museums. Through the project, Istanbul Modern opened its doors to all visitors every Thursday between 10.00 - 20.00 free of charge, allowing art lovers to visit the exhibitions, attend events and watch film screenings.
BAKSI MUSEUM - FREE TUESDAY
The Baksı Museum, founded by Prof. Dr. Hüsamettin Koçan, opened its doors in the Bayraktar Village of Bayburt in 2010. It soon flourished and won acclaim as the best museum in Europe. Bayburt residents and art lovers from cities all over Türkiye visited this museum in Bayraktar Village free of charge every Tuesday with free shuttles from the city center with the support of Ülker.